Dreams make the future.
But dreams need a strong basis for sound branding and solid customer communication.
Here are 5 things you need for your brand dream:
Differentiated: what is different?
Relevant: is there any relevance to your customer or audience?
Engaging: does it excite, does it draw someone in?
Appealing: does it interest?
Meaningful: is there real meaning for the customer?
If you can answer YES to ALL of these questions then you have the basis for a solid brand.