Tunisia Telecom hired Brandhome because they were losing market share to a new mobile operator, Tunisiana.
They were mostly losing young people and ‘youth-in-mind’ people.
We came up with the idea to launch a youth brand.
We called it Elissa.
According to tradition it was a Princess called Elissa who founded Cartago. It’s an interesting story about how this smart little princess convinced a local Berber king to let her have a piece of land the size of an oxhide. This king agreed. Elissa cut the oxhide into fine strips so that she had enough to encircle an entire nearby hill and used the sea side as a natural border.
Who would have thought that thousands of years later Elissa would become a successful youth brand?