BASE, freedom of speech

  • Brandhome was hired by Royal Dutch Telecom – KPN – to reposition its Belgian brand BASE. Before we renamed it, BASE was known as Orange. It was a dead brand and not a real threat on the market as a telco company in Belgium.

    Brandhome repositioned BASE as a true challenger, and created the tag line ‘freedom of speech’.
    BASE regained market share and continues to strengthen. It is still the fastest growing operator in Belgium for almost 10 years now!

    Brandhome is very grateful to be part of such a unique experience.

    Yes, at Brandhome we know more about telco marketing than any other agency in the world!