VAB, the broken banner

VAB offers roadside and travel assistance worldwide, servicing directly and indirectly over 2 million people.
VAB is the brand you call when things don’t go as planned – when your car or motorbike breaks down, when you have a ski accident, when you get sick on holiday.

Whenever something unexpected happens, call VAB.

To make people aware of the importance of having roadside and travel assistance, we created a conversation starter. When VAB launched their annual online banner campaign, we intentionally launched a web banner that didn’t work. The banner was mixed in with the ‘real’ campaign, adding to the surprise effect and causing quite the conversation.

Better to enjoy the feeling of breaking down at home while clicking on a banner, than really breaking down on holiday!